12 YEARS OF LOOKING GOOD HALF NAKED
Let’s be honest. For the last 144 months, our entire business has revolved around what’s in your pants.
Today, Box Menswear is officially turning 12. That is a dozen years of lifting, supporting, and making sure you look absolutely incredible when the trousers come off. We’ve come a long way since day one, but some things just never change.
The OG Package That Started It All
Let’s rewind exactly 12 years. We started Box with one very specific mission: to rescue men from tragic, uninspired underwear. We dropped our very first product, the Classic OG Boxers in black and white to finally give your best assets the respect they deserve.
Fast forward a dozen years later, and guess what? To this very day, those exact same OG Boxers are still our number one best selling product. We’ve launched countless wild styles since then, but clearly, you just can't beat a classic. Especially when it makes your arse look that good.
You Bring the Goods, We Just Frame Them
We can source the softest fabrics, stitch the boldest waistbands, and perfect the pouch design all day long. But let’s give credit where it’s due... you guys do the heavy lifting.
We wouldn't have made it to 12 years without a community of guys who aren't afraid to show off a little. Whether you’re posting thirst traps in the OG classics or lounging around in our shortest shorts, you make our gear look ridiculously good. We provide the packaging, but you bring the main event.
We’re Older, But We’re Using Less Fabric
Usually, when a brand gets older, things get a bit more conservative. Yeah, that’s not happening here.
We might be hitting our dozen year milestone, but we refuse to behave. As we move into this next chapter, expect us to turn the heat up even higher. We’re talking tighter fits, cheekier cuts, and a few surprises that will definitely get you noticed. We’re just hitting our stride, and we have absolutely no plans to cover up.
Show Us Your Box
Grab a drink and help us celebrate 12 years of looking good half naked. Drop a comment below and let us know: are you a loyalist still rocking the black and white OG Boxers, or do you have a new favourite?
Here is to 12 years down, and many more years of keeping things perfectly in place.
Stay cheeky,
The Box Menswear Team 🖤